How we were able to pack design and content together for packaging specialists
The creative process is a longwinded affair, that ranges from preliminary sketches, business pitches for concepts, and of course, follow ups. For this particular pitch, we adopted an approach that placed an emphasis on design. We aimed to prove that packaging needn’t be super-plain and ordinary, and that sometimes, it pays to think outside of the box. Any retail product, no matter how big or small it may be, will come in packaging, and of course, said packaging has to come from somewhere. We made a point of emphasizing this point to our client in this instance, and the end result proved to be extremely lucrative for all parties involved.